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An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives
“If you’ve read Nudge and think you fully grasp the concept and its uses, you are mistaken. The new edition significantly deepened my understanding of what nudges are and how they can be employed. It truly is a must-read.”―Robert Cialdini, New York Times bestselling author of Influence
“Few books can be said to have changed the world, but Nudge did. The Final Edition is marvelous: funny, useful, and wise.”―Daniel Kahneman, #1 New York Times bestselling author of Thinking, Fast and Slow
Since the original publication of Nudge more than a decade ago, the word “nudge” has entered the vocabulary of businesspeople, policymakers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society.
Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as the explosion of new research in numerous academic disciplines. It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives—COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and “sludge” (paperwork and other nuisances that we don’t want and keep us from getting what we do want)—all while honoring one of the cardinal rules of nudging: make it fun!
About the Author
Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, is the Charles Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of Business. Cass R. Sunstein, winner of the Holberg Prize, is the Robert Walmsley University Professor at Harvard University.
“Few books can be said to have changed the world, but Nudge did. The Final Edition is marvelous: funny, useful, and wise.”—Daniel Kahneman, #1 New York Times bestselling author of Thinking, Fast and Slow
“Nudge should be required reading for anyone who aspires to run a country, lead a company, raise a child, or make a choice. It’s the gold standard for using behavioral science to guide decisions and policies, and the new edition is even better than the original.”—Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife
“Nudge has changed the way we think about both business’s and society’s biggest problems. The Final Edition is full of new insights and well worth reading.”—Eric Schmidt, former CEO of Google
“We used the core principles of Nudge when designing our protocols for resuming play during the pandemic. This new edition provides a refreshed set of practical concepts and strategies to influence decision-making for good.”―Adam Silver, NBA commissioner
“If you’ve read Nudge and think you fully grasp the concept and its uses, you are mistaken. The new edition significantly deepened my understanding of what nudges are and how they can be employed. It truly is a must-read.”—Robert Cialdini, New York Times bestselling author of Influence
“Revolutionary. Once you’ve read it, you start seeing the evidence everywhere. Evidence that economic orthodoxy is woefully out of date, that as humans we’re not always rational, and that in every bit of architecture, design, and economic choice, we are ALWAYS being nudged in some way. Once we see and accept that, we can ask how we can make better choices. This book points us in the direction. It changes the way you see the world—this edition even more so.”—David Byrne, musician